CENTRE OBJECTIF TERRE

Provide solutions to problems that now concern the entire global population

REFERENT: Quentin Deville

Centre Objectif Terre will erect as a Geneva and world icon to Sustainable Development

It will host permanent and temporary exhibitions opening on an Agora, classrooms and laboratories, a conference centre, an Imax Planetarium for immersion experiences, Arts Centre, concert hall, responsible restaurants and shops, spaces for NGOs. It will also include gardens on the roof to practice permaculture and beekeeping in the heart of the city.

The Objectif Terre Centre, a 20,000 square meters space whose aim is to:

• Bring together and expose the heart of knowledge as well as the latest discoveries regarding sustainable development

• Allow knowledge sharing not only within the Centre, but also worldwide – especially with developing countries – via CyberspaceCommunicate scientifically and academically validated information to render it accessible to as many people as possible

• Create a renowned tourist attraction capable of luring hundreds of thousands of visitors per year and becoming the emblem of an international Geneva in accordance with the most modern preoccupations

• Gather all the actors of sustainable development in order to accelerate synergies and provide a global view

• Develop commercial spaces for companies that contribute to sustainable development

• Found a space for intergenerational and trans-disciplinary encounters that brings together entrepreneurs, associations (NGOs, IO), scientists, teachers, pupils, students, politicians, citizens to invent and set up solidarities that will make our world sustainable.

A Centre clearly turned towards the future

Sustainable development and human rights concern the present generation as well as those of the future. A visit to the Centre must bring the visitor-actor to reflect on the world and the society that he would wish to see emerging from now to 2030, as well as the means that will be needed to succeed and reach such an objective.

Far from the clichés – and the moralising or catastrophic messages – the Centre will avoid ready-made answers.

It will guide the visitors to formulate good questions and give information to reply to them. Each and everyone will find matter for reflection through tools for analysis and appropriate keys for understanding.

Planned to become a not-to- be-missed tourist site, the Centre will equally attract the international public that passes through Geneva.

The Centre’s vocation is to bring together all cultural actors in sustainable development:

• the scientific environment, including researchers and experts of world renown,

• the artistic milieu for awakening of conscientiousness and feeling,

• the education, from primary school to university, pupils, students, teachers and professors, associations, governmental organisations or non-governmental organisations, companies, products and sustainable services, the administration, public services and political authorities.

Everyone’s space

The Centre will offer its visitors attractive, unusual, mostly interactive and very informative exhibitions and activities. There will be several levels of explanation to satisfy each and every level of curiosity: that of pupils, students, youth, teachers, adults, family, neophytes, the curious, the passionate…

The permanent and temporary exhibitions will address key themes of sustainable development and human rights through the use of innovating presentation techniques. A demonstration greenhouse and a planetarium will illustrate the message and reinforce the educational aspect.

An auditorium, classrooms and experiment laboratories will allow for exchange and learning through direct contact with specialists of the various tackled issues.

In the perspective of knowledge and ability sharing, a CyberSpace will offer millions of internet users a mean to access all the information gathered and managed by the Centre whose reach will go way beyond the frontiers.

Location

In January 2010, the State Council committed to providing land. In 2013 the authorities of the Republic and Canton of Geneva proposed a site at the heart of the future district to be developed: Praille- Accacias – Vernets.

This site will be at the center of this completly renewed part of the city, close to the CEVA train, in a living and innovative area. Also known as the future Manhattan of Geneva it incorporates the highest standards for sustainability.

In this regard, the community is invited to participate to the elaboration of the concept. Already river restauration has been decided, as well as lot of green corridors and spaces.

In 2015 request for information filed by the Earth Focus Foundation received a favourable reply, completing the first compulsory step to allow a building. Years of volunteering and repeated support by the authorities of the Republic and Canton of Geneva guarantee a sustainable concept initiated in 2009.

Planning

2009   Launch of the concept

2010   First support by the authorities

2012   Project revealed by Tribune de Genève Newspaper

2015   Request for information accepted

2017   Update of concept and business plan

2018   Architecture Challenge

2020   Construction starts

2022   Centre Objectif Terre opens

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